Fundraising Page Setup Instructions
Please read carefully and completely through ALL the steps before proceeding to build your page.
IMPORTANT: In order to create a fundraising page, your project needs to be Fiscally Sponsored (with application and signed contract on file with From The Heart). Learn about or apply for Fiscal Sponsorship HERE.
If you have been approved for Fiscal Sponsorship and are ready to set up your fundraising page, the following instructions will guide you through the process.
TABLE OF CONTENTS:
- A Great Fundraising Page
- What You’ll Need for Your Page
- Page Recommendations
- Donation Email Notifications
- Donations Reports
- Fundraiser Registration and Prerequisites
- Choose the BASIC or ADVANCED Page Editor
A Great Fundraising Page:
A great fundraising page will include a pitch video, a main image (or thumbnail over your video), additional images, a compelling story with a call to action. The pitch video is the single most important element of your fundraising campaign. It’s essentially your elevator pitch that conveys to potential donors who you are, what your film is about, and why people should care enough to fund it. Keep it to 2 ½ to 3 minutes.
Under that should go text that tells your story, and offer additional details about the project, such as a breakdown of the budget, a synopsis, and cast and crew bios. Explain who you are and why you are trying to raise the money. Include pictures and infographics.
What You’ll Need For Your Page:
- Project/Film Title (required)
- Project category – please choose one: Documentary, Narrative Feature, Short, TV/Web Series, Podcast/Radio, Event, or Book.
- Link to your video (YouTube or Vimeo ONLY) (optional, but highly recommended)
- Main Image (can also serve as the thumbnail over your video)
- A sincere Call to Action that represents your goals for your project (recommended)
- Fundraising goal amount for your campaign (optional).
- Description of the project, synopsis, etc. (highly recommended)
- Info about the crew/filmmakers (recommended)
- Additional images (from the film, behind the scenes, of the crew, etc.) (highly recommended)
Enter the main information about your project below your video and call to action.
Make sure your Call to Action and the first few sentences of your text both capture the audience’s attention and inform them about the film/project.
Here are some items to consider for your page content:
- Answering the “Why” – Why are you making this film? Why are you raising funds? Why should someone support this?
- Cast and Crew Information
- How you plan to spend the money you will raise (be as detailed as possible)
- Social media links
- Additional images and videos (previews, stills, crew, etc.)
- Incentives for donating
- Marketing / Distribution Plan
- A final Call to Action
We recommend including at least a description of your project, several additional images, and info about the filmmakers, as these minimal elements (and the others listed above) can help engage potential donors.
Donation Email Notifications:
You will receive an email notification for each donation made through your projet’s page. Only one email address can receive notifications. The email address associated with your Fundraiser Account on Fund My Film will be used.
Payments are issued via check every two weeks. Project donations received from the 1st through the 15th are paid by the 23rd of the month. Donations received from the 15th through the end of the month are paid by the 8th of the next month.
Payments include your total donations collected for that period minus the applicable fees*.
*Fees = 7%
Our fee is 7% to the filmmaker, but we ask for 10% from the donor, which they have the option of covering at checkout—the 3% helps cover our payments to you for the cost of the platform.
Fees cover Fiscal Sponsorship, the Fund My Film platform, and credit card processing fees, as well as accounting and project/page support services.
Donation/donor reports will be sent with your bi-monthly payout checks. Summary donation reports will not be sent from the Fund My Film website.
Note about images:
All image uploads must be 1 MB or less in file size. It is best if image width is between 1000px–2000px, especially for your main image or video thumbnail. Other images can be smaller width.
You can use Photoshop or another photo editing program to change image dimensions (raw images are usually huge) and to compress/export to a JPG at medium quality. This will give you the file-size you need to upload your image to your page without restriction. Most images should be around 100-500KB if you want your page and images to load quickly.
One such free online tool is Resize Photos »
Registration and Prerequisites:
If you haven’t done so already, apply for Fiscal Sponsorship.
Your account will be created within 2 business days and a confirmation email sent to you with the login URL and your credentials.
Once received, save your account login URL and credentials.
Choose which editor you want to use to build your page:
BASIC PAGE EDITOR:
Use the default WordPress Editor to build your page.
*These instructions are for users who need to keep things simple or may not be as comfortable with technology. This approach uses the default WordPress page editor, which has a basic editing experience, instead of the Divi Visual Builder, which offers more design options but has a steeper technical learning curve.
ADVANCED PAGE EDITOR:
Use the Divi Visual Builder to build your page.
*These instructions are for users who are a little more tech-savvy and want more options and flexibility with building and designing their page using the Divi Visual Builder instead of the default WordPress page editor.